Prosciutto 24-Hour Hotline

The Italians perfected prosciutto.
Our founder tattooed it onto his arm.
We embroidered it onto a hat.

Lost keys. Emotional spirals. Weddings. Pathetically sad break-ups. Funerals. Hangovers. Couches you definitely shouldn’t be lying on naked. Prosciutto improves situations it was never invited into.

That’s why we needed a hotline — for all times, any time, 24/7.
With more embroidery than fabric, this hat delivers San Daniele levels of luxury directly to your forehead.

This is not a hat.
This is a coping mechanism.

Prosciutto 24-Hour Hotline.
Call it whenever life collapses — or needs to be celebrated.

Inspired by our founder’s singular prosciutto tattoo, this piece features his handwriting — lovingly, obsessively, religiously embroidered. There is more stitching than common sense. More thread than restraint.

This is not a joke.
This is not nostalgia.
This is not streetwear.

It is an artefact.

A first-edition object of devotion.
50 made. No more.

(Well — only 50 for the first edition. Judging by demand we’re fairly confident we’ll be reordering by Monday.)